We conduct research that assists Marketing Teams and Business Leaders to adapt for new consumer behaviors in a rapidly changing world with AI.
-
Our focus is on understanding the cognitive and social factors that influence consumer decision-making in the new Artificial Intelligence (AI) revolution taking place.
-
These findings are used to improve outcomes in areas like Marketing, Advertising, Product Development and Risk Management, by aligning the impact of AI with how Consumers now think and act.
Changing Marketing Behaviors
-
Understand the impact of "AI Washing" on your brand
-
How consumers react to AI social influencing
-
Trust factor impact with integrating AI Agents and tools into your business
-
Algorithm impact utilizing AI generated content
Changing Employee Behaviors
-
Understand the risks associated to your employees using AI outside of dedicated agents
-
Planning AI Agent/Tool Integrations into your business
-
Identifying areas of efficiencies and improvement
-
Uncovering areas for training and improvement
Changing Consumer Behaviors
-
Understanding consumer trust in AI-powered brands
-
Effectiveness of AI influencers on purchasing
-
Consumer ability to detect AI vs human content
-
Website AI agents vs Google search requests
Our Core Focus is Understanding Human Decision Making with AI.
We look at why people make the decisions they do, often examining how cognitive processes, emotions, and social factors influence choices that are not always rational.
The insights gained are used to create practical applications, such as designing more effective marketing strategies and helping individuals make better personal choices.
Based on an evidence-based understanding of behavior, The fyi Lab seeks to predict future actions and develop marketing strategies to change or encourage specific behaviors.
AI Readiness Benchmark Stats
People follow a “journey” of awareness that we are all aware of, but now Artificial Intelligence is manipulating our previous known consumer marketing and employee management methodologies.
48%
Of consumers feel they are affected by AI media, Company AI washing, and AI Influencers on a daily basis
27%
Businesses believe brand "trust" will be being broken across multiple levels with continual AI influence
11%
Marketing Leaders feel they have reliable, comparable metrics for AI readiness, brand trust and product design
12%
People understand the risks associated with uploading their employers private company info into LLM models
2%
Businesses that are fully AI Aware; Utilizing AI to build brand awareness, team efficiency and refined process applications
337 Assessments - Survey stats updated monthly
Fact: AI capabilities are moving faster than business can adapt.
The AI industry is expanding at breakneck speed, driven by hype, speculation, and a flood of investor capital.
-
What began as innovation has quickly become an arms race, one that mirrors past financial bubbles.
-
Startups and corporations alike are chasing growth at all costs, often prioritizing speed and valuation over safety, ethics, or truth.
This rapid automation comes with a price:
-
Unregulated AI tools that now influence markets, media, and entire professions with little accountability.
-
An unstable ecosystem, one where profit often outweighs responsibility, and where the people most affected by AI’s rise are the ones left behind.
Unprecedented Velocity. Unpredictable Future.
Prefer to Receive Custom Research?
Custom research is available for a onetime setup fee, full access to comprehensive reports afterwards.
No recurring monthly fees.
1. Complete the
Onboarding Form
2. We Deploy
the Assessments
3. You Learn
New Insights
4. Grow Your
Business
-
Includes unique, dedicated and secure Sub-domain for your business
-
Options for anonymous or named feedback reporting
-
No setup or management of the assessments is required
-
Employee AI Security and Readiness or Custom research topics
-
Detailed insights provide an immediate feedback loop as your business evolves
-
Complete comprehensive reporting packages with detailed outcomes and next steps
