Our Research

Choice architecture used to mean where you put the fruit in the cafeteria line. Now it means tuning AI systems that follow you across every screen. This piece maps the shift from nudges to "agent architecture" and how to design it without breaking human autonomy.

Google’s AI Overviews are turning search into an answer engine, slashing click-through rates for both organic and paid. This investigative breakdown explains how AI Search is reshaping marketing - and what your team can do about it.

Comet, Gemini, and Atlas are collapsing the journey from search to purchase. Here is how AI browsers change consumer behavior and what your website must do next to win citations, clicks, and conversions.

Marketing is drowning in dashboards but starving for truth. This article shows how AI driven metrics like predictive CLV, personalization lift, and incrementality help teams prove ROI, reallocate budget, and turn data into real advantage.

AI does more than speed up choices. It rewires what we notice, how hard we think, how safe things feel, and how sure we are that we are right. This piece unpacks how attention, effort, risk, and confidence shift when AI enters everyday decisions.

Most marketing breaks because it assumes every visitor is ready to buy. The 5 stages of customer awareness give you a practical map of how people really move from unaware to ready to purchase, so you can meet them at the right level.

Cognitive biases help people decide fast, but they also create blind spots. This page explains the most important biases in shopping and shows how today’s AI, from recommenders to chatbots, can quietly push decisions by leaning on those same shortcuts.

Feeds feel faker because they are. AI personas on Instagram, AI-only YouTube channels, and AI-written posts on LinkedIn and Reddit are now normal. Here are the verified numbers, why small labels are not enough, and a simple checklist to stay sharp.