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Behavioral insights and studies of how people navigate AI rich products, marketing, and everyday life.
What actually changes when AI enters a decision?
AI does more than speed up choices. It rewires what we notice, how hard we think, how safe things feel, and how sure we are that we are right. This piece unpacks how attention, effort, risk, and confidence shift when AI enters everyday decisions.
Research
The fyi Lab Team
Nov 15
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